BACK TO BASICS CAMPAIGN
Chronicle Books marketing campaign promoting titles in five areas (cooking, family, correspondence, crafting and staycationing) that are aimed at home based activities. The project involved the creation of an original vintage inspired character, Paige Turner, to act as a recurring presence throughout for direct mail pieces, online advertising and web presence.
featured | Shelf Awareness | best performing ads of 2009
Promotional poster, front
Promotional poster, back
