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Bazooka Joe
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Truth About Charlie
Drawing on the original roots of the existing company and their continuing use of two-way radios in their cabs, the concept involved expanded on the vintage theme. The logo was redesigned to include a radio tower transmitting signals as to pay homage to the fact that two-way radios were still in use. An accompanying style guide was also designed to detail approporate uses of color, typography, imagery and more.
*student work
